Image by Jessica Klima


Who is AVERY GILBERT?

I am an olfactory scientist and author.

I’ve broken new ground in the area of human odor perception and was elected a Fellow of the Association for Psychological Science. I have explored olfactory mental imagery, as well as the multi-sensory associations linking scent to color and sound. My most recent work is on the aroma of cannabis.

I am the author of What the Nose Knows: The Science of Scent in Everyday Life, and have also published two short stories based on fictional scent expert Nick Zollicker.

And yes, for three years running I appeared in television commercials for Shiseido’s Ag DEO24 products in Japan.

What is his Substack about?

I cover the science and culture of smell—everything from newly published research results to social trends, including developments in the fragrance industry. I love report on intriguing new smell science but I also delight in busting bogosity wherever I find it.

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