Image by Jessica Klima


I am an olfactory scientist and author.

I’ve broken new ground in the study of human odor perception and was elected a Fellow of the Association for Psychological Science. I have explored olfactory mental imagery, as well as the multi-sensory associations linking scent to color and sound. My most recent work is on the aroma of cannabis.

I am the author of What the Nose Knows: The Science of Scent in Everyday Life, and have also published two short stories based on fictional scent expert Nick Zollicker.

And yes, for three years running I appeared in television commercials for Shiseido’s Ag DEO24 products in Japan.

What is my Substack about?

I cover the science and culture of smell—everything from newly published research results to social trends, including developments in the fragrance industry. I love reporting on intriguing new smell science but I also delight in busting bogosity wherever I find it.

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Taking a scientific sniff at the culture of smell


Avery Gilbert, PhD, is an olfactory scientist and author. He writes about smell in all its wonderful weirdness. Gilbert’s most recent scientific papers are about the smell of cannabis.