My guess is they want to remove humans from perfumery entirely from synthesizing molecules, owning captives, to formulation, compliance and launch, thus creating the perfume equivalent of AI slop. “Humans slow down the perfume making process so lets remove them to speed things up and make tons of money!” says the first slide or the funding pitch.
Seeing the classic tech cycle: an industry encounters a new technology and becomes possessed to apply it to everything (metaverse, crypto, wearables, the internet of things…) then VCs, with the appetite of famished crocodiles, flood companies with little more than seedlings of ideas with obscene capital then demand it returned a hundredfold within the year. The company then burns itself out chasing that return before it ever releases something real people actually want to pay for.
Osmo only makes sense if you see perfumery as a database of ingredients and a paint-by-numbers exercise. I wish them no luck.
Well, filing >250 molecules does make one wonder about AI slop. Here's another oddity: Osmo has 3 Master Perfumers on board, including Christophe Laudamiel who has made a lot of noise about creating a code of ethics for perfumery. Ethics + AI in the same outfit? Cool.
And here I am constantly thinking Osmo is a hard wax floor finish I’ve used multiple times on furniture 😆
You mean it's not a dessert topping? No wait. It's BOTH!
My guess is they want to remove humans from perfumery entirely from synthesizing molecules, owning captives, to formulation, compliance and launch, thus creating the perfume equivalent of AI slop. “Humans slow down the perfume making process so lets remove them to speed things up and make tons of money!” says the first slide or the funding pitch.
Seeing the classic tech cycle: an industry encounters a new technology and becomes possessed to apply it to everything (metaverse, crypto, wearables, the internet of things…) then VCs, with the appetite of famished crocodiles, flood companies with little more than seedlings of ideas with obscene capital then demand it returned a hundredfold within the year. The company then burns itself out chasing that return before it ever releases something real people actually want to pay for.
Osmo only makes sense if you see perfumery as a database of ingredients and a paint-by-numbers exercise. I wish them no luck.
Well, filing >250 molecules does make one wonder about AI slop. Here's another oddity: Osmo has 3 Master Perfumers on board, including Christophe Laudamiel who has made a lot of noise about creating a code of ethics for perfumery. Ethics + AI in the same outfit? Cool.