Talking cannabis, smell, branding & marketing
What can weed learn from wine and perfume?
I recorded an episode of the Mary Jane Society Podcast with host Pam Chmiel where we talk about the role of sensory evaluation and consumer appreciation of aroma and flavor in the cannabis industry. Among the topics we hit:
Could cannabis branding and marketing benefit from following the lead of other luxury consumables like wine and perfume?
Is blending of strains a way to achieve sensory creativity and product consistency?
How do you encourage a conversation between experts and consumers?