Trade rag Cosmetics & Toiletries ran a piece slugged “Beauty Brands Can Lead the Way to the Metaverse.” It’s as silly as it sounds.
As consumers spend more time in virtual spaces, their digital selves become as important as their physical selves. There is now a potentially big market for “virtual beauty” products to meet that need.
The author is Audrey Depraeter-Montacel, of Accenture. [Yeah, sure. More like Lady 3Jane Tessier-Ashpool, of Villa Straylight.—Ed.]
(With apologies to Van the Man.)